Getting dressed made simple, wearable and confident.

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The Proportions Guide is a practical styling guide designed to help you understand your unique proportions and use them to make more confident styling decisions.

• How to identify your horizontal proportions (pear, balanced or inverted triangle)

• How to identify your vertical proportions (longer legs, balanced or longer torso)

• How bust size and waist definition influence fit and silhouette

• Styling recommendations tailored to each proportion category

• Outfit inspiration and visual examples throughout

• Quick-reference cheat sheets for easy styling decisions

Emma McEvoy is a content creator and stylist specialising in educational content across fashion, beauty, hair and lifestyle. Her work centres on helping women make confident, informed choices through clear, practical frameworks that translate expert knowledge into everyday use.

With professional training and years of experience building a highly engaged community, Emma brings a considered and audience-first approach to everything she creates. Her content is grounded in trust, clarity and real-world relevance, allowing brands to connect meaningfully with women through authentic storytelling.

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Work with Emma

Partner with Emma to create engaging and high quality content, connecting with her community of over 370 thousand people.
Every collaboration is concepted, styled and executed by Emma to ensure the content feels authentic, performs strongly and delivers real value for brands.
Emma leads creator driven styling workshops and brand events, shaped by her professional styling expertise and audience insight.
Each event is designed to deliver clear, practical takeaways that resonate with attendees and reflect the brand’s objectives.
Emma is available for panels, talks, interview hosting and presenting across fashion, personal style and the creator economy.
Her expertise offers clear, considered insight grounded in real world experience for both brands and audiences.